In today’s world, we hear a lot about healing capacities that (some) people have. But have you ever questioned yourself if an organisation could also be healing?

Conscious Capitalism pioneer Raj Sisoda and organizational innovation expert Michael J. Gelb, think so!

In their recently published book: The Healing Organization: Awakening the Conscience of Business to Help Save the Worldthese authors show how companies such as Shake Shack, Hyatt, KIND Healthy Snacks, Eileen Fisher, H-E-B, FIFCO, Jaipur Rugs, and DTE Energy are healing their employees, customers, communities, and other stakeholders. Beside their profitable nature, all they have these elements in common: 

  • Their employees love coming to work.
  • They have passionately loyal customers.
  • They make a significant positive difference to the communities they serve.
  • They preserve and restore the ecosystems in which they operate.

In our article: Does your organisation want to play the game of becoming a more conscious organisation?  we talk about “conscious organisations” and how AMARNA Vida intends to support organisations to become high performing “conscious organisations” and become itself a “conscious organisation”. 

As we explore in that article, “conscious organisations” are all about purpose beyond profit and a win-win relationship between all organisation stakeholders: collaborators, suppliers, partners, shareholders, communities, and the environment. So, what’s the difference between “a conscious organisation” and a “healing organisation”? Can a “conscious organisation” be a “healing organisation” and vice-versa?

According to what we talk with Michael J. Gelb, a “healing organisation” and a “conscious organisation” are the same to a certain extent. But the “healing organisation” takes it all to another level. 


A healing organisation has more clarity of intention and a deeper why. 

Raj Sisoda and Michael J. Gelb say that “a business’s purpose should link to the concept of healing, to alleviate unnecessary suffering, to prevent it — and to elevate joy for all stakeholders”.

That being said, organisations can play a key role in helping people (collaborators, shareholders, suppliers, customers, communities) to deal and alleviate the suffering that is a part of their life. 

Organisations can be healers instead of flinging suffering to people and the destruction of the environment. 

How?  By understanding wholeness. 

Wholeness means that we are all one. It means that an organisation sees itself as one with the people who are working in it. Sees itself as one with the customers they serve. Sees itself one with the community where belongs to. And sees itself one with the planet that allows its existence. 

This means that an organisation is awakening to the fact that there is no separation. 

By integrating wholeness in its spirit, an organisation truly understands the impact on itself as a result of their behaviours and attitudes towards all the stakeholders that compose its ecosystem. 

It’s about knowing deeply that achieving its purpose depends on each one of them. 

By having a “healing purpose, what you are doing is not just for your self-aggrandizement but it’s for your colleagues, your family, your community, and for the world” – says Michael J. Gelb.

This brings commitment. This brings engagement. It’s not an obligation. It’s a pursue!

Don’t expect this to be easy. When you, as a leader, declare that you want to be a “healing agent”, you have to put the work on it. You must be trustworthy. 

You have to deliver on that promise. You have to earn that sacred trust.

For you to become a “healing leader” you have to embrace your inner journey. You have to be open to continuous self-evaluation. You have to heal yourself. 


And you ask yourself: What’s the point of being a healing organisation but not being profitable or prosperous?

Well, these are aspects that are mutually related. As Raj Sisoda and Michael J. Gelb demonstrate in their book, businesses who prioritize the welfare of all their stakeholders, who help heal their collaborators, customers, and communities.

Continue following our journey towards becoming a healing organisation, as well as other organisations journeys, by following at our LinkedIn page and visit us at

Stay healthy, happy, and sustainable. 

Liliana Domingues

Founder and Managing Director

Powered by AMARNA Vida’s team

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